The Benefits of E-Mail Marketing

The rising cost of sending out printed marketing materials to your customers is reflective not only in dollars but in time as well. E-mail newsletters and other e-mail driven campaigns have proven to provide significant advantages for supermarkets, especially when they are tied into loyalty card programs. With an e-mail marketing campaign, you can easily and inexpensively reach your target customers 24 hours a day, 7 days a week.